COQUITLAM COLLEGE  Established 1982

High Quality Private Education
COQUITLAM COLLEGE
High Quality Private Education
 Office:  (604) 939-6633
DLI# O19244321962






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Flexible Programs

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BUSI 296

Introduction to Marketing


Details
Classes
Instructors

Format:

Lecture

Credits:

3

Prerequisites:

ECON 201 and ECON 202

Description:

This course introduces students to the marketing process – those activities concerned with creating, communicating, delivering and exchanging value – and its impact on individuals and organizations in a contemporary environment of sustainability, ethics and social responsibility, globalization and ‘big data’.


Class Semester Day Time Rm Type Instructor
BUSI 296 Fall 2016 T
TH
12:55pm to 2:25pm
12:55pm to 2:25pm
104
104
Lecture Plater, Sonya
BUSI 296 Spring 2017 T
TH
12:55pm to 2:20pm
12:55pm to 2:20pm
201
201
Lecture Plater, Sonya
BUSI 296 Summer 2017 T
TH
12:55pm to 2:35pm
12:55pm to 2:35pm
203
203
Lecture Plater, Sonya

Sonya Plater
Economics Dept. Head, Instructor

BA Hons, MA (Simon Fraser)
Email


  Speak to a Counsellor:

Linda Bao Joie Marin

To speak directly to an academic counsellor in English or Chinese, call Monday to Friday:

  • 9:00 am to 4:00 pm (Vancouver time)
    (604) 939-6633
  • 4:00 pm to 9:00 pm (Vancouver time)
    (778) 895-5323